SEO · for builders
SEO for builders who want more than referrals.
Word of mouth got you this far. The catch is it only reaches people who already know you, and you can't turn it up when work goes quiet. Everyone else is typing your trade and their town into Google and ringing whoever comes up first.
- 5.0 Google rating
- 100+ verified reviews
- Searches agreed in writing
- Free plan, no obligation
What you gain
What changes whenthe work actually lands.
Building is competitive on the ground, but the search results for it usually aren't. Plenty of good builders still have nothing online worth finding.
- 01Visibility
Show up when homeowners check
Two things happen. The homeowner who was referred to you looks you up and finds something solid instead of nothing. And the homeowner who was never referred to you finds you at all.
- 02Leads
Second lead source
Stop relying on referrals alone
Search doesn't depend on who your last client happened to know. It runs alongside word of mouth rather than replacing it, so a quiet stretch on the tools doesn't have to mean a quiet phone.
- 03Trust
5.0 rating
Back up the referral with proof
100+ verified reviews and a 5.0 Google rating sit behind every page we build. That's what a homeowner checks before they ring someone they've only heard about secondhand.
How builders get found
Referred first,checked online second.
- still where most NZ building work comes from
- Word of mouthstill where most NZ building work comes from
- the one credential a homeowner can check before ringing
- LBPthe one credential a homeowner can check before ringing
- building enquiries move with the weather and the season
- Seasonalbuilding enquiries move with the weather and the season
Even a referral gets looked up. Someone about to spend two hundred grand on a build will search your name, open your site and read your reviews before they ring. If there's nothing there, or the site hasn't been touched since 2019, you lose the job at that exact moment — not because the work isn't good, but because nothing backs up what their mate just told them.
Your LBP number does more work online than most builders realise. It's one of the few things a homeowner can actually check before they've met you. Put it where they'll see it, and be clear about which parts of a job are licensed work.
A kitchen reno and a new build are two different customers. One might sign in a fortnight, the other is planning something that starts next spring. One page trying to speak to both loses one of them — so we build separately for each.
What you get
Everything included.Fixed price, no surprises.
One price a month. Everything below starts on day one and runs every month after, for as long as you want to keep growing.
01
Getting started
- We check what's broken on your site
- We split reno searches from new-build searches and go after both
- A look at who's beating you locally, and why
- A six-month plan you can read in one sitting
- Pages set up for people who take months to decide
02
The work
- Fixing the slow pages and the ones Google can't read
- Project pages that show the jobs you actually do
- Your LBP number and licensing where homeowners look for them
- Your real reviews on your own site, not buried in Google
- Code that tells Google your hours, your area and your phone number
03
What you see
- A live dashboard — rankings, visits, enquiries
- A plain-English report every month
- The person doing the work, on the phone
- No account managers in between
- What worked, and what's next
How it runs
Your firstthree months.
Here's how a job runs, start to finish. We say it up front and stick to it.
Week 1
Plan and kick-off
Your free plan lands in your inbox, then a short call about the kind of work you want more of.
Month 1
Foundations
The broken things get fixed. Project and service pages live. Tracking on, so you can see what's happening.
Month 2
It compounds
More pages live, more of your services covered. You can watch each agreed search move.
Month 3
First full review
Every search we agreed, side by side: where you started, where you are, and what came in. From here it's month by month.
Client reviews
Proof from around NZ.No made-up builder case study.
These are real Digital Movement reviews, earned by the wider business rather than by the New Zealand company — and none of them builders. We won't pretend otherwise. We'd rather show you the standard we hold ourselves to than dress up a case study we don't have yet.
1125%
Web conversions
“I can't recommend Digital Movement enough for their incredible SEO services. As the owner of a small online store, I was struggling to attract consistent traffic and generate sales. Their team took the time to understand my business and…”
1312%
Monthly leads
“Digital Movement have been amazing to work with. The team built me a great website and set up SEO and Google Ads, and I started getting real leads not long after. The team is easy to talk to, quick to respond, and they explain everything…”
1050%
Monthly sales
“Digital Movement has done an incredible job on my first website. I can't express how happy I am with Martey and his team. They know their stuff and know how to get the results I need. Thanks for looking after me and giving me the best…”
Other trades
Other tradeswe get found.
Same approach, different trade.
Common questions
The questions weget asked most.
What builders ask before booking a free plan.
Referrals only reach people who already know you, and you can't turn them up when the diary thins out. This gives you a second source that keeps running when your network goes quiet.
One fixed price a month. No setup fee, nothing extra later for more pages or links. What it comes to depends on your area and how hard your searches are to win — the free plan gives you the number before you commit to anything.
Some movement usually shows in the first few weeks, because the technical fixes land first. Your trade plus your town moves a lot faster than a broad term like "builder", which is why we go after those first. Expect a few months before the phone genuinely changes.
Three months to start, because that's what it takes to build the pages properly. After that it's month by month and you can stop whenever you want.
We understand that most of it comes from word of mouth and repeat clients, that a job runs for months rather than days, and that a homeowner picking a builder is making one of the biggest calls of their life. That's what we build around.
Yes, but they're treated as different searches. Someone after a reno is often ready to move in weeks; someone planning a new build is a year out. We build separate pages so you turn up for both.
Looking fine and being found are two different problems. Plenty of builders' sites look good and are invisible to Google, or leave out the licensing and reviews that actually win trust. The free plan tells you which problem you've got, if either.
Talk to us
Let's talk aboutyour building business.
Send us your website and the areas you work in. We'll show you where you sit on Google now, who's ahead of you, and the three fixes worth doing first. One working day, no sales call.