Ecommerce SEO agency · for NZ online stores
Ecommerce SEO for NZ online stores.
Every month people search for exactly what you sell, and buy it from someone else. So we fix that — your category pages, your product pages, and the structure holding them together. Shopify, WooCommerce and BigCommerce.
- 5.0 Google rating
- 100+ verified reviews
- Searches agreed in writing
- Free plan, no obligation
What changes
More orders,without more ad spend.
Vague promises don't help you decide. Here's what this actually does to your traffic and what it costs you to get a customer.
- 01Ranking
Get your category pages ranking
Your category pages are where the money is. Someone searching "merino baby blankets nz" is closer to paying than someone searching your brand name. We get those pages in front of them, and we track the orders — not just the visits.
- 02Cost
Visitors you stop paying for one at a time
Every visitor an ad sends you costs money, and stops the day the budget does. By contrast, a category page that ranks keeps sending the same shoppers next month, and the month after, for nothing.
- 03Structure
Fixed foundation
Stop your store competing with itself
Duplicate variants and filter URLs get tidied up properly, so your category pages rank instead of splitting the effort across near-identical copies of themselves.
Ecommerce SEO, explained
Stores rank differentlyto service businesses.
A tradie's site has a handful of pages. A store has hundreds of product pages, a category page per range, and filter URLs nobody meant to create. As a result, the job changes entirely: you're ranking a structure, not a page.
Above all, the biggest problem is your store competing with itself. One product in five colours and three sizes can spit out fifteen URLs for the same thing, and a filtered view — in stock, under $50, size M — makes hundreds more. In other words, Google sees near-identical pages fighting each other, so your best page loses.
Second, more people search for a type of product than for one exact model. Someone typing "waterproof hiking boots" wants a range, so it's the category page that ranks. So if you fix only your product pages, you're fighting for the smaller half of the shoppers.
You also share the results with overseas retailers who ship here and have deeper pockets. Of course, you won't out-spend them on generic terms. You can win what they've no reason to target — NZ sizing, local shipping and returns, and categories built the way New Zealanders actually search.
What's included
Everything it takesto rank a store.
One price a month. No setup fee, no upsells for "more pages" once you've signed. All of it, every month, for as long as you stay.
01
Getting started
- We check what's broken across your whole store
- Next, we work out which category and product searches are worth chasing
- Then we find where your store is competing with itself
- A look at the stores beating you, and why
- A six-month plan you can read in one sitting
02
The work
- Telling Google which version of a duplicate page is the real one
- Category pages written for what shoppers actually search
- Code that shows your price, stock and reviews in Google
- Speed work that holds up on a big catalogue
- New category and collection pages every month
03
What you see
- A live dashboard for your priority pages
- A plain-English report every month
- The person doing the work, on the phone
- Tracking that ties visits back to orders
- What worked, and what's next
How it works
The firstthree months.
What happens in week 1, month 2 and month 3 — on record, so you can hold us to it.
Week 1
Plan and kick-off
Your free plan lands in your inbox, plus a call to agree which category and product pages come first.
Weeks 2–4
Foundations
The duplicate pages get sorted, tracking goes live, and the first category pages ship.
Month 2
It compounds
More category pages live, and your product pages start picking up the longer, more specific searches.
Month 3
First full review
Every search we agreed, side by side: where you started, where you are, and what it sold. From here it's month by month.
Client reviews
Reviews fromreal clients.
These are the same verified Google reviews as on our homepage. One is Andrew Schultz, who owns a small online store and saw web conversions rise 1125%. They were earned by the wider Digital Movement business rather than by the New Zealand company, and the rest are from other industries — shown honestly rather than dressed up as an ecommerce portfolio we don't have.
1125%
Web conversions
“I can't recommend Digital Movement enough for their incredible SEO services. As the owner of a small online store, I was struggling to attract consistent traffic and generate sales. Their team took the time to understand my business and…”
1312%
Monthly leads
“Digital Movement have been amazing to work with. The team built me a great website and set up SEO and Google Ads, and I started getting real leads not long after. The team is easy to talk to, quick to respond, and they explain everything…”
1050%
Monthly sales
“Digital Movement has done an incredible job on my first website. I can't express how happy I am with Martey and his team. They know their stuff and know how to get the results I need. Thanks for looking after me and giving me the best…”
Where we work
More pages,built the same way.
Ecommerce is one part of what we do. Here's the rest.
Common questions
The questions storeowners ask us.
What people ask before choosing an ecommerce SEO agency.
One fixed price a month, same as our other work. Not per page, not per product. What it comes to depends on how big your catalogue is and how much tidying it needs — the free plan tells you before you commit.
Some movement usually shows in the first few weeks, because the technical fixes land first. Orders follow later, once the category pages have been up a month or two. Specific searches — a brand and a size — move faster than broad category terms.
Yes, and often better. A small catalogue has less duplication to untangle and fewer pages fighting each other. What matters is picking the right pages to do first.
Category pages, nearly always. More people search for a type of thing than one exact model, so the category page reaches the bigger group. Meanwhile, your product pages still pick up the shoppers who know exactly what they want.
Yes. Shopify has its own quirks — limited control over URLs, automatic variant pages, and apps that generate duplicates. So we work within those rather than fighting the platform.
In short, the same principles apply. Sort the duplication from variants and filters, build category pages that target what people actually search, and clean up whatever mess the platform makes by default.
Ads stop the day you stop paying, and clicks on searches like these aren't cheap. A page that ranks keeps bringing shoppers in after the budget's gone. In short, ads are the faster lever, while search is the one that compounds. Most stores that can afford it run both.
Three months to start, then month by month. Usually that's how long before the work shows. You shouldn't be locked into a year just to find out whether it's working.
Ready when you are
Get your freeecommerce SEO plan.
See where your store actually stands in Google before you commit to anyone. One page, plain English, no obligation.