SEO · for Wellington businesses
SEO Wellington trades use to get found
For the plumbers, sparkies, builders and cleaners who keep the capital running. We write down the searches we're going after before we start, then show you where you sit on each one every month.
- 5.0 Google rating
- 100+ verified reviews
- Searches agreed in writing
- Month by month after 3
What you gain
What changes when it's done right
Wellington is tighter than the smaller centres, but it's still winnable if you build proper local pages instead of one templated city page.
- Visibility
Rank where Wellington searches
We build around the suburb searches people here actually type, Thorndon to Miramar. "Electrician Newtown" brings work. "Electrical services Wellington" mostly brings competition.
- Leads
Win the calls that turn into jobs
Trade searches here move fast, especially with customers searching on foot. We build for the person who needs someone today, not the one just browsing.
- Trust
Borrow trust that's already there
100+ verified reviews and a 5.0 Google rating sit behind every page we build for you. That's what people check before they pick up the phone.
Wellington, up close
A city of small pockets
- Wellington suburbs we build pages around
- 5Wellington suburbs we build pages around
- working day to your free plan
- 1working day to your free plan
- months to start, then month by month
- 3months to start, then month by month
Wellington isn't one CBD with suburbs around it. It's a set of pockets — Te Aro, Thorndon, Kelburn, Newtown, Miramar — separated by hills and hard to get between. "Local" means something tighter here than it does anywhere else in the country.
That changes how people search. A Thorndon villa reno and a Newtown rental repair are different jobs, searched for differently. A page written for "Wellington" as one flat area misses both. We build a page per pocket you actually work in.
It also changes what wins. Plenty of people here are searching on foot between meetings, so "open now" and "closest" beat "best in the region". Getting your Google Business Profile right matters more in Wellington than almost anywhere.
What you get
What Wellington SEO includes One fixed price
The work is built around Wellington's pockets and how your customers choose. A burst pipe in Newtown, an office fit-out shortlist and a Hutt Valley job are different enquiries, and we treat them that way.
Getting started
- A check of your site on a phone, the way Wellington customers actually see it
- A map of what people search for in the CBD, inner hills, eastern bays and Hutt
- A six-month plan split between urgent jobs and shopping-around work
- A results check from the pockets your customers search in, not one city average
- Easy ways to ring or book for people searching on their phone between meetings
The work
- Slow pages, pages Google can't read and mobile faults fixed before new pages go up
- Pages only for the suburbs, business districts and Hutt areas you truly serve
- Service pages with real proof, for home, business or government customers
- Earning links from real sites, no shortcuts
- Map pin, opening hours, service areas and contact details checked together
What you see
- A live dashboard — rankings, visits, enquiries
- A plain-English report every month
- The person doing the work, on the phone
- No account managers in between
- What worked, and what's next
How it runs
Your first three months of Wellington SEO
The first three months sort the need-someone-today searches from the slower shopping-around ones, then count the enquiries each brings in.
Week 1
Plan and kick-off
We agree which pockets matter, whether customers want you close by or want proof you know your stuff, and what counts as an enquiry worth having.
Month 1
Foundations
Mobile faults and pages Google can't read get fixed first. Then pages for your best-paying service, in the Wellington areas most likely to ring.
Month 2
It compounds
Suburb pages get opening hours and map detail. Pages for bigger jobs get proof of past work, plain answers, and an easy way to ask for a quote.
Month 3
First full review
We split out calls, bookings and quote requests by page and suburb. The next quarter puts more into whatever is bringing the jobs you want.
Client reviews
Real NZ reviews. No made-up case study
The reviews below are real Digital Movement clients from elsewhere in New Zealand. Not Wellington businesses, and not all trades. We're not going to pretend otherwise. What we can show you is the same process we'd bring to a Wellington job.
1125%
Web conversions
“I can't recommend Digital Movement enough for their incredible SEO services. As the owner of a small online store, I was struggling to attract consistent traffic and generate sales. Their team took the time to understand my business and…”
1312%
Monthly leads
“Digital Movement have been amazing to work with. The team built me a great website and set up SEO and Google Ads, and I started getting real leads not long after. The team is easy to talk to, quick to respond, and they explain everything…”
1050%
Monthly sales
“Digital Movement has done an incredible job on my first website. I can't express how happy I am with [the team]. They know their stuff and know how to get the results I need. Thanks for looking after me and giving me the best…”
Elsewhere in NZ
Other cities we work in
Same approach, different city.
Common questions
The questions we get asked most
What Wellington owners ask before booking a free plan.
One fixed price a month. No setup fee, no surprise line items for "extra" content or links. What it comes to depends on your trade and how hard your searches are — the free plan tells you before you commit to anything.
A few will say they do. None of them can. Google's results aren't an agency's to promise, and a guarantee that sounds firm is usually hedged in the fine print. What we put in writing is the list of searches we're chasing, and every month you see where you sit on each one. That's something you can actually hold us to.
We check what's broken and fix it, rewrite your pages, build suburb and service pages, earn real links, and send a plain-English report every month. One fixed price, nothing held back for an upsell later.
Trades are who we build for — builders, plumbers, electricians, roofers and the rest. Urgent local searches are exactly what SEO is best at catching.
Some movement usually shows in the first few weeks, because the technical fixes land first. Enquiries follow once the new pages have been up a month or two. Suburb searches — Te Aro, Newtown, Miramar — tend to move faster than one broad city-wide phrase.
No. We work with businesses right across New Zealand and run every job remotely, with the same access and reporting whether you're in Thorndon or out in the Hutt. Get in touch and we'll tell you straight whether we're the right fit.
Nothing, really. People use both words for the same thing. What matters is whether they'll write down the searches they're chasing, price the work up front, and let you leave without a long contract.
Three months to start, because that's what it takes to set the work up properly. After that it's month by month. If we're not delivering, you can go.
Talk to us
Let's talk about your Wellington business
Send us your website and the parts of Wellington you cover. We'll show you where you sit on Google now, who's ahead of you, and the three fixes worth doing first. One working day, no sales call.