AI search · New Zealand wide
Generative engine optimisation for when they ask the robot
More people now ask an assistant instead of scrolling a results page. It answers in a paragraph and names two or three businesses. This is the work of being one of them — and being straight with you about how much of it anyone can actually control.
- 5.0 Google rating
- Checked by hand, monthly
- No guarantees invented
- Free plan, no obligation
What changes
What generative engine optimisation changes, and why now
Search hasn't disappeared, but a slice of it now happens inside an answer rather than on a page of links. Here's what that changes for a business your size.
- Shortlist
The list got much shorter
A results page shows ten options and a map. An assistant answers with a sentence and two or three names. Being on page one of Google means nothing if the answer only has room for three.
- Intent
The people asking are close to deciding
Someone asking an assistant to recommend a roofer in their town has skipped the browsing. They're asking for a shortlist, which makes being named more valuable than a click from a general search.
- Overlap
It isn't a separate budget
The things that get you cited — clear pages, accurate details everywhere, being mentioned on real sites — are largely the things that already rank you on Google. So this rides along with the SEO work rather than doubling it.
The honest version
Generative engine optimisation: what nobody can promise you
- reliable ranking reports exist for AI answers
- 0reliable ranking reports exist for AI answers
- assistants worth checking each month
- 4assistants worth checking each month
- thing that hasn't changed at all
- 1thing that hasn't changed at all
Generative engine optimisation is being sold hard right now, so here is the part the sales pages leave out. There is no ranking report for AI answers. Ask the same question twice and you can get two different answers, and what an assistant says depends on who's asking and where they are. Anyone showing you a dashboard of your AI positions is showing you a sample, not a ranking.
So the honest method is duller than the pitch. We write down the questions your customers would actually ask, put them to the assistants by hand each month, and record what comes back and who gets named. That's a real measurement rather than an invented score, and over a few months it tells you something true.
The one thing that hasn't changed is the thing that decides it. These systems answer by drawing on pages that clearly say what they say, and on businesses that other real sites mention. Being genuinely worth citing is still the whole job — which is good news, because it's the same work that earns you rankings, and it doesn't stop working when the technology moves again.
What's in the job
What generative engine optimisation actually covers
Twelve pieces, three lists. Most of it overlaps with SEO, which is the point — this isn't a second budget bolted on.
Be readable by a machine
- Pages that answer one question directly, near the top
- The questions you get asked on the phone, answered in writing
- Your details marked up so they're read, not guessed at
- Nothing important trapped inside an image or a video
Be worth naming
- Your name, address and phone identical everywhere online
- A Google Business Profile that's complete and answered
- Mentions on real New Zealand sites in your industry
- Reviews that give an assistant something to summarise
Find out if it's working
- A written list of the questions your customers would ask
- Those questions put to the assistants by hand each month
- Who gets named instead of you, and why they might
- A plain-English note of what changed and what we tried
Getting started
How the AI visibility work actually runs
Four steps, and you'll always know which one the work is up to.
Week 1
Your free AI visibility check
Fill in the form and we ask the assistants the questions your customers would ask, note who gets named, and write it up in one page. It arrives within one working day, free whatever you decide — and for a lot of businesses it's the first time anyone has looked.
Month 1
Fix what's stopping you being read
Details that disagree between your site, your profile and the directories. Services buried in a slideshow. Questions you answer daily that appear nowhere in writing. These are ordinary fixes that happen to matter twice now.
Month 2
Become worth citing
Then the work moves to the reasons an assistant would pick you: pages that answer questions properly, a profile with real reviews, and being mentioned on sites that actually exist in your industry.
Ongoing
Checked, not guessed at
The same questions get asked every month and the answers get written down. When something changes, you'll see what it was. When nothing changes, you'll see that too, because a report that only ever contains good news isn't worth reading.
The reviews
Where these reviews actually come from
You wouldn't hire a builder without asking whose work is in the photos. Same standard here: the reviews below were earned by the wider business rather than by the New Zealand company. And we'd rather say that than let you guess.
1125%
Web conversions
“I can't recommend Digital Movement enough for their incredible SEO services. As the owner of a small online store, I was struggling to attract consistent traffic and generate sales. Their team took the time to understand my business and…”
1312%
Monthly leads
“Digital Movement have been amazing to work with. The team built me a great website and set up SEO and Google Ads, and I started getting real leads not long after. The team is easy to talk to, quick to respond, and they explain everything…”
1050%
Monthly sales
“Digital Movement has done an incredible job on my first website. I can't express how happy I am with [the team]. They know their stuff and know how to get the results I need. Thanks for looking after me and giving me the best…”
Nearby pages
The SEO work generative engine optimisation sits on
This work sits on top of ordinary search rather than replacing it. These three go deeper.
Straight answers
Generative engine optimisation questions we get asked
Eight things owners ask about being found by AI, answered without the sales voice.
Both, honestly. People genuinely do ask assistants for recommendations now, and being named matters. It's also being sold as a separate expensive service when most of the work is ordinary SEO done properly. Our position is that it's real, it's worth doing, and it shouldn't be a second invoice.
No, and neither can anyone else. The answer changes between users, between sessions and between updates, and none of these systems publishes how it chooses. What we can do is fix everything known to feed into it, then check by hand each month and show you what came back.
By asking. We write down the questions your customers would realistically ask, put them to the assistants each month, and record the answers and the names in them. It's manual and it's a sample rather than a ranking, and we'd rather say that than sell you a score that looks precise and isn't.
Definitely not. Most searching still happens on an ordinary results page, and the assistants themselves lean heavily on the same signals. Generative engine optimisation is an extra layer on good search work, not a replacement for it.
Not as a separate line. Most of it is work we'd do anyway, aimed slightly differently, plus the monthly check by hand. If someone quotes you a large separate fee for it, ask them exactly which tasks are in it that wouldn't be in ordinary SEO.
You can, and for most businesses selling a local service it would be a mistake — it's the same as asking not to be recommended. If you sell something where your written material is the product itself, that's a genuinely different conversation and worth having.
As far as anyone can tell from the outside: pages that answer the question directly and in plain words, business details that agree everywhere they appear, mentions on real sites in your industry, and reviews with something to summarise. Notice that none of it is a trick — that's not an accident.
The detail fixes can show up within a month or two, because these systems re-read the web constantly. Becoming the business an assistant reaches for in a competitive market takes as long as it takes in ordinary search, which is months rather than weeks.
Next step
Find out what the assistants say about you
Most owners have never asked. Send your details and we'll put your customers' questions to the assistants, note who gets named and who doesn't, and write it up in one page — what came back, why, and what would change it.