Conversion rate optimisation · New Zealand wide
Conversion rate optimisation services, in plain English
Your website already has visitors. Almost all of them leave without getting in touch, and that's normal — but winning even a few of them back is often the cheapest work you'll ever buy. Same traffic, same spend, more enquiries.
- 5.0 Google rating
- Enquiries counted monthly
- Changes measured, not guessed
- Free plan, no obligation
What changes
What conversion rate optimisation changes for a business
Every other kind of marketing costs more when you want more. This one doesn't: the visitors are already arriving and already paid for. Here's what changes when they stop leaking away.
- Enquiries
More enquiries from the same traffic
If a hundred visitors currently produce two enquiries and they start producing three, your marketing just got fifty percent cheaper without a dollar more going out. Every enquiry after that comes from money you'd already spent.
- Ads
Your ads stop leaking
Ads send people to a page. If the page loses them, you're paying for clicks and getting nothing, and no amount of clever bidding fixes that. So fixing the page first makes every click you buy worth more.
- Evidence
Changes you can prove
Anyone can redesign a page and call it an improvement. The point of conversion rate optimisation services is knowing whether it worked, so we measure before, change one thing at a time, and measure after.
What it actually is
Conversion rate optimisation, without the jargon
- question the whole job answers
- 1question the whole job answers
- seconds before people start leaving
- 3seconds before people start leaving
- redesigns until we know what's wrong
- 0redesigns until we know what's wrong
Your conversion rate is just the share of visitors who do the thing you wanted — ring, fill in the form, send an email. Conversion rate optimisation services are the work of raising that share. There's no more to the idea than that, and the industry's habit of dressing it up costs businesses a lot of money.
The reasons people leave are usually dull rather than clever. The page is slow. The phone number isn't tappable. The form asks eleven questions when four would do. The page never says which towns you cover, so someone in Levin can't tell whether you'd come. Nothing there needs a redesign — it needs someone to look.
So the order matters. First we find out where people are actually giving up, using what your site already records. Then we change the thing that's losing the most people, one at a time, and watch what happens. A full redesign before you know the answer is the most expensive way to guess.
What's in the job
What conversion rate optimisation services cover
Fifteen pieces, three lists. Your plan marks which ones you need now, which can wait, and which you shouldn't pay for at all.
Find out what's happening
- Where people arrive, and where they give up
- Recordings of real visits, watched rather than guessed at
- The pages losing the most people, ranked worst first
- How the site behaves on an ordinary phone on mobile data
- Forms checked for the question that makes people stop
Fix what's losing them
- One clear next step on every page
- Forms cut back to what you genuinely need
- A phone number that's easy to find and easy to tap
- Proof placed where the doubt actually happens
- Loading time brought down to something people wait for
Prove it worked
- The rate measured before anything is touched
- Changes made one at a time, so results mean something
- Enquiries counted, not just clicks and scrolls
- Anything that made it worse put straight back
- A monthly report written in plain English
Getting started
How conversion rate optimisation runs, month by month
Four steps, and you'll always know which one the work is up to.
Week 1
Your free conversion review
Fill in the form, then we go through your site the way a customer would, on a phone, and write a one-page plan of what's likely losing people. It lands within one working day, and it's free whatever you decide.
Month 1
Measure before you touch anything
Most sites can't currently tell you their conversion rate, so that gets set up first. Without a number from before, every change afterwards is just an opinion — and the obvious fixes get made in this month too.
Month 2
One change at a time
Then the biggest leak gets fixed, and we watch what the number does. Changing six things at once tells you nothing about which one worked, so we don't. Anything that makes it worse goes straight back.
Month 3
Then it's your call
Three months to start, then month by month — you stay because it's working, not because a contract says so. You deal with the same people throughout, with no account manager in between.
The reviews
Where these reviews actually come from
You wouldn't hire a builder without asking whose work is in the photos. Same standard here: the reviews below were earned by the wider business rather than by the New Zealand company. And we'd rather say that than let you guess.
1125%
Web conversions
“I can't recommend Digital Movement enough for their incredible SEO services. As the owner of a small online store, I was struggling to attract consistent traffic and generate sales. Their team took the time to understand my business and…”
1312%
Monthly leads
“Digital Movement have been amazing to work with. The team built me a great website and set up SEO and Google Ads, and I started getting real leads not long after. The team is easy to talk to, quick to respond, and they explain everything…”
1050%
Monthly sales
“Digital Movement has done an incredible job on my first website. I can't express how happy I am with [the team]. They know their stuff and know how to get the results I need. Thanks for looking after me and giving me the best…”
Nearby pages
The pages that feed conversion rate optimisation
If your question is narrower than this page, these three go deeper.
Straight answers
Conversion rate optimisation questions we get asked
Eight things owners ask before buying conversion work, answered without the sales voice.
It varies so much by industry that the published averages are close to useless for deciding anything. What matters is your number now against your number in three months. So we measure yours first and compare it to itself, rather than to a figure from somebody else's business.
For proper split testing — running two versions of a page against each other — more than most New Zealand businesses have. You need a lot of visitors before a difference means anything. Below that, the honest job is fixing the things that are plainly wrong and watching enquiries month by month. That still works; it's just judgement plus counting rather than statistics.
Usually not, and we'd rather it wasn't. Redesigns change everything at once, which means you never learn what the problem was, and they cost far more. If the site turns out to be past fixing we'll say so and point you at the web design page instead.
It depends on how many pages matter and how much of the measuring has to be built from scratch. A single enquiry page is a very different job to a shop with a checkout. You'll get a real figure on the first call, and the review beforehand is free.
Some fixes show up almost immediately, because a form nobody could finish on a phone starts getting finished. Judging the bigger changes takes a couple of months of enquiries to be sure it wasn't just a good month. We won't call something a win on a fortnight's data.
The words, sometimes — often the headline, because a page that doesn't say what you do in the first line loses people before anything else gets a chance. Your logo and colours we leave alone unless something is genuinely unreadable.
It happens, and it's why we change one thing at a time. Anything that makes the number worse gets put back, and it still taught us something useful about your customers. That's a normal part of the work, not a failure.
Almost always, yes. We work in whatever you already have rather than moving you onto something new, because a move you didn't ask for is a cost you didn't agree to. If the platform genuinely blocks the work, we'll tell you why before you commit.
Next step
Find out what your site is losing
Most owners have never seen how many people arrive and leave without a word. Send your details and we'll go through your site the way a customer would, then write a one-page plan — what's losing people, what to fix first, and what it's worth.